Monday, November 9, 2009

Rent the Runway--Netflix for Designer Fashion

Sorry to be too Gossip Girl, but OMFG. I just read about Rent the Runway in the New York Times, and I don't think I have been so excited about anything clothing-wise online since I figured out that I can get a $25 credit for referring friends to Gilt Groupe....thank's for the free shirt, guys!

Think Netflix, but Barneys-style. What do I mean by that? Let's say you are going to a wedding next month. You want to look fabulous, but since a ton of your friends will be there and you are going to be photographed in what you are wearing, your dress will most likely have a shelf-life of 3-4 wears. If you are looking to buy something even quasi-designer this can run you at least $350...which comes down to roughly $100 per wear. That is not a saavy shopping move.

With Rent the Runway you can rent a dress from $50 to $200 for a four-night loan. Perfecto for your weekend wedding. Search through the online inventory to find your one-night-stand of a dress, pick your size & reserve the dress for when you need it, and it arrives at your door complete with prepaid package to mail it back. I'm sorry, but this is just genius for when you want to look extra special....or if you are one of those people who gets invited to tons of events and would be mortified to show up on Patrick McMullan wearing the same dress twice.

Sign up now for the waiting list. Just like any venture (or hotspot) worth its while, overcrowding ruins the experience for everyone.


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