Wednesday, December 23, 2009

Rodarte for Target: The Verdict is In!

I went to Super Target in my hometown of Mesquite, Texas on Monday afternoon sure to find a bumper crop of the Rodarte capsule collection. With sugarplum dreams of tulle and bows, off to Target I went, Mom in tow...sorry it rhymed. Under the guise of stocking up on socks and last minute Christmas gifts I steered the cart through the women's clothing, and my under the radar Rodarte fantasy came to a screeching halt. There was plenty of Rodarte left on the rack, and for good reason: it was heinous. Now don't get me wrong, I know things can look awful on a hanger and great on a body, but I did not even want to go there. The Mulleavy sisters were obviously not wearing their "luxe for less" while designing this collection. The tulle dresses were cute in a Marla from Fight Club girly guttersnipe kind of way, but the bows on the shoulders were too much. The leopard print dress I was so excited about was see-through lace that may make one look like a slutty Chester the Cheetos Cheeta. The only saving grace was the black lace cardigan which was almost sold out (only one extra small was left). In a nutshell, this is just so-so design with awful fabric choices. Incredibly disappointing, especially since I know it can be done well. I got an amazing dress when Proenza Schouler did a line for Target a few years ago you would never in a million years guess came from much so that I was shockingly in the New York Times Style section wearing it. I can't say the same for the Rodarte collection. For shame.
Am I being too harsh? What do you think?


  1. I am torn with this. I went to Target today (I live in Houston) and bought the lace cardigan in a small (the last one) I tried on the pink lace dress and considered buying it if only I were taller. I also thought the leopard print dress looked like chester cheeto. I was disappointed but I do like my new cardigan! Did Texas get the leftover fabrics or does everyone else not have tactile senses?

  2. You know how it is...Rodarte is an daring American fashion darling at the moment and can do no wrong. I was digging the lace cardi, and I would have bought it had it not been an extra small. Bummer. But, I think the real misstep here was the fabrics...they just felt cheap.


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