Wednesday, December 23, 2009

Rodarte for Target: The Verdict is In!

I went to Super Target in my hometown of Mesquite, Texas on Monday afternoon sure to find a bumper crop of the Rodarte capsule collection. With sugarplum dreams of tulle and bows, off to Target I went, Mom in tow...sorry it rhymed. Under the guise of stocking up on socks and last minute Christmas gifts I steered the cart through the women's clothing, and my under the radar Rodarte fantasy came to a screeching halt. There was plenty of Rodarte left on the rack, and for good reason: it was heinous. Now don't get me wrong, I know things can look awful on a hanger and great on a body, but I did not even want to go there. The Mulleavy sisters were obviously not wearing their "luxe for less" while designing this collection. The tulle dresses were cute in a Marla from Fight Club girly guttersnipe kind of way, but the bows on the shoulders were too much. The leopard print dress I was so excited about was see-through lace that may make one look like a slutty Chester the Cheetos Cheeta. The only saving grace was the black lace cardigan which was almost sold out (only one extra small was left). In a nutshell, this is just so-so design with awful fabric choices. Incredibly disappointing, especially since I know it can be done well. I got an amazing dress when Proenza Schouler did a line for Target a few years ago you would never in a million years guess came from Target...so much so that I was shockingly in the New York Times Style section wearing it. I can't say the same for the Rodarte collection. For shame.
Am I being too harsh? What do you think?

2 comments:

  1. I am torn with this. I went to Target today (I live in Houston) and bought the lace cardigan in a small (the last one) I tried on the pink lace dress and considered buying it if only I were taller. I also thought the leopard print dress looked like chester cheeto. I was disappointed but I do like my new cardigan! Did Texas get the leftover fabrics or does everyone else not have tactile senses?

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  2. You know how it is...Rodarte is an daring American fashion darling at the moment and can do no wrong. I was digging the lace cardi, and I would have bought it had it not been an extra small. Bummer. But, I think the real misstep here was the fabrics...they just felt cheap.

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